Lower Fees, High Quality Service: High Street agents often charge higher fees for their services than independent agents. This is because high street agents have higher overhead costs such as rent, utilities, business rates, staff salaries, and more. As an independent agent, on the other hand, we have lower costs and we can therefore charge lower fees. We have found that Landlords who have moved to us from another agency, have saved an average of 2-5% on fees, and are much happier with our service.
Personalised Service: High Street agents may be more focused on meeting targets and meeting the needs of the corporation they work for, as opposed to focusing on you and your property and your specific needs. As an independent agent, we can provide a more personalised service to our landlords. We are not tied to a large corporation and can therefore be more flexible and responsive to the needs of our clients.
Local Expertise: Independent agents often have more local expertise than high-street agents. They are often more familiar with the local market and can provide more accurate advice to landlords about how to market their properties and what types of tenants to look for. High street agents, on the other hand, may not have as much local expertise and may not be able to provide as much value to landlords. Their goal is to move as many units as possible, as opposed to finding you the best tenants and achieving the rent you deserve.
Better Reputation: Independent agents often have a better reputation than high-street agents. This is because they are more transparent and honest with their clients. There is a much more personal service. We want to take care of our clients, so they can take care of us. High street agents, on the other hand, may be more focused on meeting targets and not as transparent and honest with their clients.
Better technology: Independent agents are more likely to have the latest technology and be up-to-date with trends in the industry. High street agents, on the other hand, may be more focused on their traditional ways of working and may not be as up-to-date. Don’t be fooled by their branding and the several letters they send you…
Overall, landlords in London should consider using an independent agent for their lettings and management. Independent agents can provide a more personalised service, have more local expertise, and charge lower fees than high street agents. Additionally, they often have a better reputation and are more likely to have the latest technology.